The Case for Planning

Hi,

Many of us get so caught up in what we’re doing we look back after a day’s, week’s, or month’s work and ask ourselves, “What have I accomplished?” It’s true. We get so busy, or we let ourselves get so busy, that we don’t set aside the time to gain some perspective, to set goals and then lay out a plan to get from where we are to where we want to be. No wonder we’re not sure if we’ve actually gotten anything done.

Well you’re not alone. The majority of your competition is doing the same thing.

Consider the case of a sailor at sea. Contemplating a trip from Los Angeles to San Francisco, or from Florida to the Bahamas, or even from Lisbon to New York. First she checks her training and equipment and gathers all the resources she’ll need to make the trip. Next she charts her course and writes it down stage by stage. She estimates the time it will take and what it will cost. Little will be left to chance because she knows the elements are unforgiving and—while luck is always welcome—to complete the trip she’ll have to be more than lucky. Once she’s set sail she has to take the wind and currents into account. Her charts are drawn with straight lines but she knows that she will drift and nothing is as simple as it seems. She knows some of the currents and winds are too strong to take head-on. She’ll have to work with the elements and keep checking her charts against her current position and make thousands of adjustments before she successfully arrives at her destination.

This is a simple metaphor. It’s a compelling argument for actively planning the success of your salon. It’s easy to relate to the idea that building your business is a journey and that you’re the captain of your ship. You too need the right knowledge, equipment, and resources. But above all, you need to chart your course and then constantly check to see if you're on track or if the current is taking you away from your goal.

Séva Education not only helps you gather the knowledge you need, we teach you how to chart your course. We suggest you begin while your competitors are still sailing around in circles. Come on, this is going to be fun!

Jim Lucas
Séva Education
(925) 980-7871
gojimlucas@sevastyle.com


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